Hi I'm Mauricio Perez, UX&CX Service Design consultant in Sydney
Mauricio Perez's Bio:
Bringing 20+ years of design strategy that aims to reach beyond "usability" to research customer behaviour and embrace models of engagement and persuasive design through innovation and inspiration.
Passionate about facilitating collaborative workshops to define success and map outcomes with design thinking. I work predominantly on a contract basis in such organisations like the ABC, Vodafone, Yahoo7! as well as various creative and design agencies throughout Sydney and London. In my spare time, I teach the occasional class at General Assembly on User Centred Design and am on a board of UX Expert Interviewers of international talent for Aquent.
In addition to these personal skills, I have managed and mentored small teams of designers and developers to help them develop their career potential. I am a firm believer in agile, self-creation of teams and a collaborative approach are important in bringing out the true strengths in individual achievement . This has proved paramount for promoting continual improvement and a culture of innovation, excellence and accountability in social structures as well as delivering optimal results in product development which need to pivot to acheive success criteria.
I admit to an unhealthy love of good coffee, dark chocolate and organising friendly football (soccer) matches regularly.
Mauricio Perez's Experience:
User Experience Architect (Contract) at WestfieldJune 2012 - October 2012
Contract User Experience Architect for scoping and developing features across Westfield's digital platforms. Responsibilities include maintaining a consistent creative direction for the Westfield.com.au website and mobile experiences. Defining best practice guidelines for customer conversion in e-commerce across all devices and communicating these to business and technical stakeholders. Projects included: Shopping cart conversion optimisation, development of Digital Brand Guidelines and universal pattern library, Wishlist Favourites and Westfield Stylekit. o Customer research o Persona creation o Workshop facilitation o Customer use case prioritisation o Customer experience storyboards o Customer flow diagrams o Mental model; goals and needs matrix o Business requirements gathering o Competitive analysis o Heuristic analysis o Information Architecture o Wireframe UI Specifications o Visual design o Customer experience consultation
Founder at Coco Loco1994 - Present
• UX Consultant • Creative ideation • Experience Architecture • Information architecture • User-Centred Design Strategy • User Interaction design • Art direction & design • Brand identity design
User Experience Designer at Yahoo!7April 2010 - February 2011
Persona Creation and Usage â¢ Concept Map Creation â¢Â Brainstorming & Presentation â¢Â Interaction Flows & Site Map Creation â¢ User Interface Wireframe and Specification Creation â¢Â Click Through Simulations and Prototypes â¢ Design Reviews and Thought Leadership â¢ Accessibility and SEO Audits â¢ Visual Design Creation and Specification
Creative Director at community engineSeptember 2008 - March 2009
o Develop and deliver innovative proposals to capture both account growth and new business opportunities o Promoting continual creative improvement and a culture of innovation, excellence and accountability o Uphold quality standards of all creative deliverables
Contract Creative at Coco Loco2007 - August 2008
Contract work at: M&C Saatchi BWM Profero Digital Eskimo HotHouse RMG Connect o Creative Direction o Concepting & client presentation. o Art direction & design. o Writing proposals, creative briefs and estimates. o Developing creative strategies. o Organising brainstorms and writing rationales. o Managing small teams of creatives.
Senior Art Director at Singleton OgilvyInteractive2005 - 2007
Team leader and mentor for group of Online Designers and Art Directors. Concept development, Design, presentation and execution of interactive concepts across integrated campaigns for clients: American Express, Telstra, IBM, Qantas, RTA, Myer, Hyundai among others.
Senior Designer at Craik Jones Digital2003 - 2004
Senior Creative and Interactive designer of websites, games and kiosks. Clients included Sony Computer Entertainment Europe, V&A Galleries, Orange UK, Paramount Comedy, Gordons Gin, British Heart Foundation
Senior Designer at OgilvyInteractive London1999 - 2003
Responsibilities included Art Direction and design for clients Orange UK, IBM, BBC, American Express, Egg.com, Smith Kline Beecham, Kodak, Lancaster.
UX Designer, WCMS at Australian Broadcasting CorporationJune 2013
A fantastic opportunity in shaping a Web Content Management System (WCMS) for the future ABC online properties. By collaborating with the WCMS product team on researching and developing product requirements, we articulated what would be built, via concept maps wireframes, prototypes and UX/IA specifications. Within this exciting fixed period and working in an agile environment (Note the small "a" in agile) we liaised with the wider UX Group within all ABC properties and aligned design rationale to the team and senior management, identifying and balancing user needs and internal stakeholder needs. The end result would prove to be a responsive mobile framework of adaptive design patterns that would accommodate various user device types and content managers needs in a beautiful and meaningful way.
Experience Architect at Vodafone Hutchison AustraliaFebruary 2011
Responsible for contributing to the overall vision and customer experience structure for the online environment. Created and consistently delivered architecture in all digital environments that is useful, valuable, desirable and enlightening.
Mauricio Perez's Education:
Fairfax AWARD Copy School2005 – 2005
Enmore Design Centre1993 – 1994DiplomaConcentration: Graphic Design
Randwick TAFE1991 – 1992Concentration: Graphic Design
Mauricio Perez's Interests & Activities:
Soccer and Social Justice